Club Industry has been the leading source of information in the dynamic health & fitness market for more than 20 years. Now in its 21st year, the staff has refined the publication’s mission and products to serve the changing informational needs of its readers, and the marketing needs of manufacturers and service providers. The publication’s new name, Fitness Business Pro, defines our purpose to reach business professionals in the fitness industry, while the logo maintains the history of the magazine as well as the close corporate connection to the successful Club Industry shows.
Although we already offered the highest circulation in the industry1, we have expanded and refined our distribution to 30,0002 health & fitness professionals to ensure we are reaching subscribers that are responsible for the greatest amount of business potential in each important market segment. Among the added circulation are facility management leaders in top facilities of new and important growth areas. Through targeting the largest, and most valuable audience of key industry buyers, we are providing advertisers with the highest investment value.
The magazine’s content has an increased focus on the business aspects of the fitness industry, and provides advertisers with the perfect environment to reach a management audience. Topics include news, analysis, trends and ideas that serve the interests of the largest audience of health & fitness facility leaders. To support this new editorial direction, a new editorial staff member and expert columnist have been added.
FBP continues to be the only publication in the industry whose subscribers are 100% personal direct request.1 That means all of our subscribers requested the magazine be sent to them. 92% of these subscribers were qualified within the first year.1 By acquiring our subscribers this way, we provide our advertisers with an up-to-date, attentive audience that wants to receive our magazine.
FBP is the only totally integrated franchise to offer marketers access to fitness professionals wherever they search for suppliers or business information. Fitness Business Pro magazine, its Web site, The Club Industry trade show, NewsBeat e-newsletter, online and print Buyers’ Guide, Industry Calendar of Events and Marketplace all serve the information needs of fitness professionals in different ways, and provide marketers with unique access.
Providing advertisers with a select distribution, all business editorial, 100% personal direct request circulation3, and a totally integrated franchise to reach their target audience, it is not hard to see that Fitness Business Pro is the #1 marketing source to reach the health & fitness facility market.
1 Club Industry June 2004 BPA Publisher’s Statement, circ. 28,503. Fitness Management June 2004 BPA Publisher’s Statement, circ. 25,038.
2 Publisher’s projection for September 2004 as of August 2004.
3 Club Industry June 2004 BPA Publisher’s Statement, circ. 28,503.
